A cookbook you can read and also cook won Best of Show in Brochure/Book in the 2012 Mobius Awards for Advertising, sister company to US International Film & Video Festival.
Cookbook,” developed by Kolle Rebbe GmbH and Korefe, Hamburg, Germany,
is made of 100 percent fresh pasta. It even included information about
cooking etched on inner pages of the pasta. “The Real Cookbook,”
packaged as a classic lasagna dish, was delivered to business partners
to promote Gerstenberg’s range of cookbooks. By adding a little sauce
between the pages, sprinkling cheese on the top, and cooking the “book”
at 200 degrees C, the recipients had a treat.
The Kolle Rebbe-Korefe team included Account Managers Gereon Klug and
Inga Eickholt; Executive Creative Director Sascha Hanke; Creative
Directors Antje Hedde and Katrin Oeding and Art Directors Reginald
Wagner and Hedde. Gereon Klug was Copywriter, Christine Knies Graphic
Designer, and Photographers were Jan Burwick and Christoph Himmel.
Daniela Filthaut represented the advertiser; Producer was Martin Lühe;
Account Executive Inga Eickholt, and the production company was Pasta
Prima, Lübeck, and Buchbinderei Zwang GmbH, Hamburg, with Postproduction
by Markenfilm Crossing GmbH, Hamburg. Cinematographers were Sören
Brandenburg and Jakob Süß.
Find all of the winners at www.mobiusawards.com