Gluckman’s film competition is more than 50 years old and, as he noted, has seen all of the changes in the film industry driven by technology. What has not changed, he stressed, is the need for storytelling. He also encouraged the audience to think about how a specific project might be expanded for greater use.
“I’ve never come across a project that doesn’t have the potential for another audience or two,” he said.
“Often nothing has to be changed in the production to communicate to those other audiences. However, many times a small additional investment in narration and editing can bring the same message to an expanded audience without having to start from the beginning again. In this way, you can spread the expense of the initial production across multiple audiences.”
AKMR was established in 2004; its president Igor Ignatiev, is vice chairman-director of Cooperation with Governmental Authorities at Shell Exploration & Production Services.
The trade group provides opportunities for executives in communications to exchange experiences and expand their professional development and compete with their projects. Gluckman also announced that FreeMotion Group, one of AKMR’s members -- and a winner in USIFVF competition -- is the newest member of the International Quorum of Motion Picture Producers (IQ). Gluckman is the longest-standing member of the global network of producers.
LBL Production (FreeMotion Group), Novosibirsk, won Best of Show in Corporate Films in 2017 with “Breadwinner,” work done for Minsk Traktor Works, Belarus.